Building Digital Presence with Clarkson University Alumni

Earlier this month I gave a web presentation to Clarkson University alumni on building digital presence. I talked through the importance of self-assessment; how to build a strong digital foundation; and taking the proper steps to improve one's digital presence through Google search results, a personal website, and social media profiles.

A lot of great questions were asked including how much time to allot for getting setup on social platforms and personal website services; recommended Facebook privacy settings; accommodating name changes or hyphenations; managing both a personal and work account on social media platforms; increasing visibility despite having a common name; and how to seek out job opportunities using social media, without alerting your current employer.

I'll be addressing these topics over the next couple of weeks, so keep in touch on Twitter, Google+, and LinkedIn where I'll be sharing links to my answers and more.