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Digital Capabilities

Chris brings over 10 years of experience in digital strategy, analytics, and optimization.

 

Digital Presence

Taking stock of a client's full presence online, then optimizing all aspects to create a consistent presentation on all platforms.

  • Website development

    • UX (user experience)

    • content strategy

    • information architecture

    • traffic analysis (Google Analytics, etc.)

  • SEO (search engine optimization)

    • organic (unpaid) rankings

    • keyword research

    • website content optimization

    • monitoring and refinement

  • Social media

    • audience research

    • platform strategy

    • content style guide

    • paid content

    • traffic analysis

  • Local listings

    • e.g., Yelp, Google Maps, Foursquare

    • industry-specific portals

  • Online review management

  • Photography for web

Digital Marketing

Analyzing the customer journey to identify and optimize all touchpoints, both physical and digital. Best practices involve a seamless customer experience between web and tangible assets.

  • Branding

    • voice and approach

    • logo and aesthetic

  • Marketing collateral

    • e.g., business cards, mailers, signage

  • Customer journey

  • Email marketing

  • In-store experience

  • Media relations

  • Thought leadership

Internal Process

Chris' experience structuring growth and managing operations in the competitive New York City landscape earned him a keen eye for spotting and eliminating operational friction.

Through immersion in client operations, Chris identifies and implements practices to increase efficiency, improve workplace experience, and modernize operations.

  • Handbook and policy development

  • Pitch decks

  • Time tracking

  • Resource management

  • Tool implementation including:

    • 1Password (storage for passwords and sensitive data)

    • Asana (project management)

    • Copper (formerly ProsperWorks)

    • Dropbox (online file storage)

    • Forecast (team resource management)

    • Google Suite (Gmail, Calendar, Drive)

    • Harvest (time tracking)

    • Pipedrive (CRM, sales process management)

    • Slack (team chat application)

    • Trello (project management)

Select digital clients

Engine Digital

Field Notes*

Katherine Patricia

Lawrence University

NUU Group

Oak Street Health*

One Design Company

Studio Lumina

Wettling Architects

*in collaboration with One Design Company