SEO-powered brand visibility for more qualified leads

A Houston-based digital strategy firm. With origins in web development and top-market journalism, we refine websites into high-integrity experiences that get you seen by the right eyes.

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Get expertise without a new hire.

Most companies want to show up first when people search for their their product or service, but few can afford an in-house expert to make it happen. We bring the strategy and execution without the head count. embedding seamlessly with your team to outpace competitors, increase visibility, and convert traffic into customers.

Grow without gimmicks.

Your organic visibility requires more than placing keywords or pumping out quick blogs. We build sustainable growth that targets qualified lead generation. From technical strategy to consumer psychology, we skip vanity metrics and drill down on long-term authority.

How We Drive Growth

Fohlin & Co. Case Studies

  • Content Consolidation & AI-Search Optimization

    TLDR:+100% visibility, rising to first page search visibility within weeks

    A global web-based software provider had overlapping content on their website. The pages were competing against themselves, diluting authority on a core topic.

    We consolidated them into a single, richer piece, performing multiple rounds of testing to optimize the content’s relevance in AI-search.

    Within weeks, the page rose to the first page of Google search results. Despite having fewer pages, their expertise was earning twice the visibility.

  • Content Architecture & Site Rebuild Strategy

    TLDR: 95% reduction in crawlable URLs, triple-digit growth in traffic and visibility

    For an international engineering firm’s website rebuild, we provided strategic guidance on content architecture and index management.

    By reducing crawlable URLs by 95% and focusing on higher-value, indexable content, we created a leaner, more efficient site.

    Within nine months, the site reached all-time highs for visibility in search results. They tripled first page rankings to 3,238 for an estimated +200% growth in visibility.

  • Lead Quality & Value Framing

    TLDR: +65% page engagement, fewer unqualified inquiries

    We noticed a tuition-based service provider losing customers on a key conversion-supporting page. The client had been listing costs without context.

    Working from existing client material, we reframed the page to highlight the value delivered alongside investment, working closely with the client to move updates through internal review and approval.

    Engagement time on the page rose by 65%. The client reported a drop in unqualified inquiries that was freeing the team to focus on better-fit prospects.

  • Forensic SEO Recovery

    TLDR: Visibility restored within 4 weeks

    A highly regarded nonprofit faced a critical loss in search visibility after a site migration.

    We performed a forensic audit of their website. It revealed the root cause, and we led implementation of corrections across design and structural gaps.

    Within four weeks, visibility was back for key searches. The client was back in front of their target audience almost immediately.

  • Search Strategy for E-Commerce Sustainability

    TLDR:+40% sales from organic search, 4x increase in top-20 rankings

    A popular retail artist needed to grow visibility. Their inventory was high-churn, with individual product pages constantly cycling in and out of stock.

    We designed a URL strategy that preserved long-term search value. We refined content and managed ongoing technical improvements, working closely with the development team to guide strategy implementation.

    Over two years, we more than doubled non-branded keyword visibility. They went from having 151 top-twenty search results to 585. The client saw a 40% increase in sales attributed to organic search traffic.

Meet our leadership.

Chris Fohlin turns websites and staff into top performers.

With roots in web development, Chris founded Fohlin & Co in 2018 after over ten years of agency experience primarily at New York City firms. He specializes in search engine optimization and website analytics.

Chris’ many years in agency leadership build a deep network of top creative professionals his clients can leverage.

He oversees coordination and directly handles execution for strategies that turn organic search into a brand’s most engaged traffic source.

Chris’ Linkedin

Kaitlin Fohlin makes clients visible and future-proof for the AI-driven search era.

A former top-market journalist with deep roots in data analytics, Kaitlin joined Fohlin & Co in 2024 to help clients improve lead quality and build authority. She specializes in user experience and generative search optimization (GEO).

Kaitlin is an efficiency builder. Her background in engineering, consumer psychology, and search optimization helps clients maintain appeal with both humans and algorithms.

Kaitlin has an award-winning track record for thought leadership strategy. Her experience spans local and national brand strategy. She has worked both in-house and as strategic counsel for clients across industries.

Kaitlin’s Linkedin

Capabilities we bring to the table.

Functional SEO

SEO audits & forensicstrategy

Website optimization

Keyword research

Technical SEO

Competitive analysis

Website accessibility

User Experience & Design

UX strategy

Website redesign

Information architecture

Salience SEO

Content & Messaging

Content strategy

SEO copyediting

Copywriting

Content editing

Brand messaging

Content distribution

Thought leadership

Analytics & Reporting

Google Analytics 4

Google Search Console

Looker Studio (Google Data Studio)

SEMRush

We’ve worked on top brands across all industries.

Alamo Drafthouse Cinema

Associated Press

Blue Man Group

Breakout Studio

Engine Digital

Field Notes

First Mode

Fox Television

FUSE Corps

Gin Design Group

Hines

Knox College

Lawrence University

Oak Street Health

One Design Company

Polly Wales Fine Jewelry

Rubicon Technologies

Samsung

Slumberkins

Statue of Liberty - Ellis Island Foundation

Tod Williams Billie Tsien

TrueBridge Capital Partners

Walter P Moore

Wettling Architects

Whatever your site is built on, we can help.

Craft

Drupal

Shopify

Squarespace

Webflow

Wix

WordPress

Ready to get your website metrics up?

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