
SEO-powered brand visibility for more qualified leads
A Houston-based digital strategy firm. With origins in web development and top-market journalism, we refine websites into high-integrity experiences that get you seen by the right eyes.
Get expertise without a new hire.
Most companies want to show up first when people search for their their product or service, but few can afford an in-house expert to make it happen. We bring the strategy and execution without the head count. embedding seamlessly with your team to outpace competitors, increase visibility, and convert traffic into customers.
Grow without gimmicks.
Your organic visibility requires more than placing keywords or pumping out quick blogs. We build sustainable growth that targets qualified lead generation. From technical strategy to consumer psychology, we skip vanity metrics and drill down on long-term authority.
How We Drive Growth
Fohlin & Co. Case Studies
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Content Consolidation & AI-Search Optimization
TLDR:+100% visibility, rising to first page search visibility within weeks
A global web-based software provider had overlapping content on their website. The pages were competing against themselves, diluting authority on a core topic.
We consolidated them into a single, richer piece, performing multiple rounds of testing to optimize the content’s relevance in AI-search.
Within weeks, the page rose to the first page of Google search results. Despite having fewer pages, their expertise was earning twice the visibility.
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Content Architecture & Site Rebuild Strategy
TLDR: 95% reduction in crawlable URLs, triple-digit growth in traffic and visibility
For an international engineering firm’s website rebuild, we provided strategic guidance on content architecture and index management.
By reducing crawlable URLs by 95% and focusing on higher-value, indexable content, we created a leaner, more efficient site.
Within nine months, the site reached all-time highs for visibility in search results. They tripled first page rankings to 3,238 for an estimated +200% growth in visibility.
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Lead Quality & Value Framing
TLDR: +65% page engagement, fewer unqualified inquiries
We noticed a tuition-based service provider losing customers on a key conversion-supporting page. The client had been listing costs without context.
Working from existing client material, we reframed the page to highlight the value delivered alongside investment, working closely with the client to move updates through internal review and approval.
Engagement time on the page rose by 65%. The client reported a drop in unqualified inquiries that was freeing the team to focus on better-fit prospects.
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Forensic SEO Recovery
TLDR: Visibility restored within 4 weeks
A highly regarded nonprofit faced a critical loss in search visibility after a site migration.
We performed a forensic audit of their website. It revealed the root cause, and we led implementation of corrections across design and structural gaps.
Within four weeks, visibility was back for key searches. The client was back in front of their target audience almost immediately.
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Search Strategy for E-Commerce Sustainability
TLDR:+40% sales from organic search, 4x increase in top-20 rankings
A popular retail artist needed to grow visibility. Their inventory was high-churn, with individual product pages constantly cycling in and out of stock.
We designed a URL strategy that preserved long-term search value. We refined content and managed ongoing technical improvements, working closely with the development team to guide strategy implementation.
Over two years, we more than doubled non-branded keyword visibility. They went from having 151 top-twenty search results to 585. The client saw a 40% increase in sales attributed to organic search traffic.
Meet our leadership.
Chris Fohlin turns websites and staff into top performers.
With roots in web development, Chris founded Fohlin & Co in 2018 after over ten years of agency experience primarily at New York City firms. He specializes in search engine optimization and website analytics.
Chris’ many years in agency leadership build a deep network of top creative professionals his clients can leverage.
He oversees coordination and directly handles execution for strategies that turn organic search into a brand’s most engaged traffic source.
Kaitlin Fohlin makes clients visible and future-proof for the AI-driven search era.
A former top-market journalist with deep roots in data analytics, Kaitlin joined Fohlin & Co in 2024 to help clients improve lead quality and build authority. She specializes in user experience and generative search optimization (GEO).
Kaitlin is an efficiency builder. Her background in engineering, consumer psychology, and search optimization helps clients maintain appeal with both humans and algorithms.
Kaitlin has an award-winning track record for thought leadership strategy. Her experience spans local and national brand strategy. She has worked both in-house and as strategic counsel for clients across industries.
Capabilities we bring to the table.
Functional SEO
SEO audits & forensicstrategy
Website optimization
Keyword research
Technical SEO
Competitive analysis
Website accessibility
User Experience & Design
UX strategy
Website redesign
Information architecture
Salience SEO
Content & Messaging
Content strategy
SEO copyediting
Copywriting
Content editing
Brand messaging
Content distribution
Thought leadership
Analytics & Reporting
Google Analytics 4
Google Search Console
Looker Studio (Google Data Studio)
SEMRush
We’ve worked on top brands across all industries.
Alamo Drafthouse Cinema
Associated Press
Blue Man Group
Breakout Studio
Engine Digital
Field Notes
First Mode
Fox Television
FUSE Corps
Gin Design Group
Hines
Knox College
Lawrence University
Oak Street Health
One Design Company
Polly Wales Fine Jewelry
Rubicon Technologies
Samsung
Slumberkins
Statue of Liberty - Ellis Island Foundation
Tod Williams Billie Tsien
TrueBridge Capital Partners
Walter P Moore
Wettling Architects
Whatever your site is built on, we can help.
Craft
Drupal
Shopify
Squarespace
Webflow
Wix
WordPress