SEO-powered brand visibility that drives qualified leads.

A Houston-based digital consultancy with origins in web development and top-market media. Growing high-value web traffic for medium and large businesses.

Expertise without a full-time hire.

Make your website a top performer with expert web strategy and search engine optimization (SEO), without the cost of adding to your staff. We embed seamlessly with your team, delivering the strategies and execution needed to outpace competitors, increase visibility, and convert traffic into customers.

Growth without gimmicks.

We don’t game the system. We build lasting, organic growth. Our user-first strategy turns clicks into customers by creating content search engines reward and people trust. Our background in top-market news media brings a journalist’s eye for substance. No fluff. No shortcuts.

How we drive growth.

Functional SEO

SEO strategy

Website optimization

Keyword research

Technical SEO

Competitive analysis

Website accessibility

User Experience & Design

UX strategy

Website redesign

Information architecture

Salience SEO

Content & Messaging

Content strategy

SEO copyediting

Copywriting

Content editing

Brand messaging

Content distribution

Thought leadership

Analytics & Reporting

Google Analytics 4

Google Search Console

Looker Studio (Google Data Studio)

SEMRush

Meet our leadership.

Chris Fohlin can turn your existing website and staff into top performers.

Chris founded Fohlin & Co in 2018. With roots in web development, Chris came of age professionally in Brooklyn’s digital scene. He blends deep technical expertise with a strategic approach to SEO and website optimization.

His years in agency leadership built a network of top creative professionals, helping Chris develop and execute strategies that turn organic search into a brand’s most engaged traffic sources.

Kaitlin Fohlin is a visibility strategist who blends journalism, psychology, and digital strategy to make brands more discoverable online.

With a no-nonsense eye for substance, Kaitlin guides search-informed brand positioning that resonates with both people and algorithms.

Kaitlin has experience across local and national brands. With an award-winning track record in thought leadership strategy, she helps experts stand out and establish their record of influence.

We’ve worked on top brands across all industries.

Alamo Drafthouse Cinema

Associated Press

Blue Man Group

Breakout Studio

Engine Digital

Field Notes

First Mode

Fox Television

FUSE Corps

Gin Design Group

Hines

Knox College

Lawrence University

Oak Street Health

One Design Company

Polly Wales Fine Jewelry

Rubicon Technologies

Samsung

Slumberkins

Statue of Liberty - Ellis Island Foundation

Tod Williams Billie Tsien

TrueBridge Capital Partners

Walter P Moore

Wettling Architects

Whatever your site is built on, we can help.

Craft

Drupal

Shopify

Squarespace

Webflow

Wix

WordPress

Ready to get your website metrics up?