Digital strategy to make sure your online efforts drive value
Expertise without the cost of a new hire
What are the biggest ways the marketing industry has changed in the past year?
Roughly 66% of marketers feel data-driven marketing has become the top growing priority for their work.
According to HubSpot, data will be used most often for:
Reaching target audiences more effectively (35%)
Increasing the ROI of marketing efforts (34%)
Planning marketing efforts more effectively (32%)
Data source: Hubspot 2025 State of Marketing Report
At Fohlin & Company, we turn scattered digital efforts into focused, measurable growth.
1. Know what’s driving (or dragging) your results
We audit your current digital marketing efforts to find what’s working, what’s wasting time, and where your best opportunities are hiding.
2. Align every tactic with your business goals.
We don’t do guesswork. Every digital move we recommend is mapped directly to your business priorities. We help growing businesses increase ROI by focusing on what actually drives conversions and sales.
3. Turn your digital marketing into a revenue driver
With better targeting, sharper messaging, and ongoing data analysis, you’ll transform digital activity into lasting growth.
We’re not here to “manage your channels.” We’re here to help you win market share.
Audience Research
Work from real insights, not assumptions. We dig deep into the digital behavior of your target audience, then build strategies that meet them where they actually are online.
Content Planning
Our background in top market news media brings you a journalist’s eye for substance. No fluff. We guide and create high-value content designed to attract, inform, and engage your target audience.
Social Media Strategy
Don’t spray and pray. Align social media strategy with broader business objectives and awareness efforts. We guide your team on how to align their work with your bottom line.
Copywriting & Message
Writing for websites is a specialized skill. We estimated 90% of companies who reach out to us were not properly optimizing their messaging. We help make their message more compelling, driving engagement and visibility.
Paid Search
Get an expert at the wheel of your paid search campaigns and eliminate wasteful spending. We analyze and monitor to keep your budget spend focused on the right users, right at the moment they’re most likely to convert.
Search Engine Optimization
We bake SEO into everything we do. Ensure your website and marketing efforts double down on strategies that build long-term, sustainable growth in visibility.
What is digital strategy?
Digital strategy is the plan that guides all your online marketing efforts. It connects your business goals with the tools and tactics needed to reach your audience online.
Digital strategy gives you:
A framework for how to invest your time and budget.
Confidence that your work aligns with your audience’s needs and how they behave online.
Ways to track results and adjust your approach over time.
Why is digital strategy important?
Without a strategy, digital marketing can feel scattered or reactive.
At Fohlin & Company, more than half of clients who request digital strategy were posting on social media, sending emails, and/or running ads without a process to know if it was worth their time.
A digital strategy helps you make smarter decisions, prioritize the right channels, and stay consistent across platforms. It keeps marketing measurable and aligned with what actually moves the needle for your business.
What does a digital strategy include?
Digital strategy can include many elements depending on your business, but it usually covers:
Audience research and targeting
Channel selection (like search, social media, or email)
Content planning and messaging
Website goals and performance benchmarks
Marketing calendar or campaign planning
Budget and resource allocation
Metrics and reporting tools
It’s not about doing everything. It’s about doing the right things with a clear purpose.
How is a digital strategist different from a marketing manager or content creator?
A digital strategist focuses on the big picture: connecting marketing activity to business results. They help define goals, shape messaging, and decide which tools or channels to use.
Marketing managers may be responsible for executing campaigns or managing teams. Content creators focus on production: writing, designing, or filming.
A strategist makes sure all digital marketing efforts are coordinated and aligned with what the business is trying to achieve.
The best results happen when strategists, marketers, and creators work together with shared goals and a clear plan.